About

As a graphic designer, I build brand systems and campaign collateral that translate strategy into scalable execution.

Supporting US-based franchise brands, I operate at the intersection of brand integrity and marketing performance — ensuring every touchpoint, from OOH to social to print, reinforces clarity, consistency, and recognition.

I don’t design isolated assets. I design within systems — where every layout, hierarchy, and color decision supports a larger brand architecture built to scale.

Core Focus

Brand System Development & Optimization

Brand System Development & Optimization

Brand System Development & Optimization


Campaign Architecture (Digital + OOH + Print)

Campaign Architecture (Digital + OOH + Print)

I am a highly experienced Art Director with a passion for creating visually striking and impactful designs. I specialize in the direction of photography, graphic design, and advertising. I believe in creating mobile designs that not only look visually appealing but also function seamlessly. My art direction projects are characterized by a strong concept, attention to detail.

Marketing Aligned Creative Strategy

Marketing Aligned Creative Strategy

Marketing Aligned Creative Strategy

experience

HPB

Graphic designer

2023-2026

HPB

Graphic designer

2023-2026

HPB

Graphic designer

2023-2026

Independent

Freelance Graphic Designer

2022-2026

Independent

Freelance Graphic Designer

2022-2026

Independent

Freelance Graphic Designer

2022-2026

1:18:09 AM

Let’s build scalable brand systems together.

gkpaulette5@gmail.com

Currently open for US-based brand roles.

1:18:09 AM

Let’s build scalable brand systems together.

gkpaulette5@gmail.com

Currently open for US-based brand roles.