Paulette Guerrero

I’m Paulette, a Graphic & Visual Designer. Before I even worry about making something look good, I want to understand who it’s for, what your business goals are, and what your project actually needs to achieve.

To me, great design sits at the intersection of audience, strategy, business goals, and visual appeal. It'd feel intentional, brand aligned, and communicate the right thing to the right people while still being different enough to be remembered.

I’m very drawn to the decisions behind the final piece as the messaging, hierarchy, composition and what to emphasize. The visuals matter, obviously, but they’re the result of everything that came before them.

P.S. Everything around here is still draggable. The music player works too. And yes, this is basically a more organized version of my actual desk in case you were wondering.