Holiday Retention & Upsell Email Campaign
End-to-End Product
Problem Statement
Blingle! needed a series of customer emails that could support more than one business goal at the end of the holiday season.
The campaign needed to thank existing customers, introduce landscape lighting as an off-season service, and encourage early renewals for the following holiday season — all while keeping the messaging clear and visually consistent across each email.
Outcome
The final set created a flexible email series that could support customer retention, cross-sell another service, and promote early seasonal bookings within one cohesive campaign.
Rather than repeating one template, the layouts were adapted around each message while still maintaining a consistent brand experience from one email to the next.
Objectives
Maintain engagement with existing customers after the holiday season
Introduce landscape lighting as a relevant year-round service
Encourage customers to secure their next holiday installation early
Give each message its own visual focus while keeping the campaign recognizably Blingle!
Role
Graphic Designer
Deliverables
Email Design · Retention Campaign · Cross-Sell Creative