Localized Performance Creative for Reddit
End-to-End Product
Problem Statement
Bumble Bee Blinds was testing Reddit advertising in the Littleton market and needed a paid social campaign that could introduce the brand locally while promoting its window treatment services.
The challenge was to adapt an established national brand to a new platform and a specific local audience without losing the visual recognition that already existed across Bumble Bee Blinds’ broader marketing.
Outcome
The final campaign created a flexible carousel system that could introduce the brand, highlight different window treatment options, and support localized messaging within one consistent visual direction.
It gave the Littleton team a Reddit-specific campaign rather than simply repurposing creative from another social platform, while still keeping the work clearly connected to the national Bumble Bee Blinds brand.
Objectives
Create paid social creative specifically for Reddit
Introduce Bumble Bee Blinds to the Littleton market
Make the messaging feel relevant to a local audience
Build a carousel system that could support different products, images, and messages
Keep the campaign recognizable as Bumble Bee Blinds while adapting it to a new channel
Role
Graphic Designer
Deliverables
Carousel Ads · Paid Social Creative · Localized Campaign Adaptation
Live site
