Gatsby Glass 2026 Brand Summit
Event & Experiential
Contextual event mockups created to present the original production artwork in use.
Problem Statement
The Brand Summit required a growing range of materials for different audiences, formats, and environments. While franchise achievements needed to be shared and recognized on Instagram and Facebook, sponsors needed visibility before and during the event, and physical materials had to remain legible and consistent when produced at different sizes.
The main challenge was to create a flexible event specific system rather than designing every deliverable as an isolated piece.
Outcome
The final suite created one recognizable visual language across the summit’s digital communications and physical environment. Award recipients and sponsors received clear, differentiated recognition, while reusable layouts made it possible to expand the project into additional formats without rebuilding the visual direction each time.
Objectives
Extend the existing Gatsby Glass identity into a cohesive system for the Brand Summit.
Create consistent recognition for franchise award recipients and event sponsors.
Distinguish Platinum and Gold sponsorship levels through clear visual hierarchy.
Build reusable layouts that could accommodate different logos, names, categories, and formats.
Maintain consistency across social posts, Stories, carousels, certificates, tabletop displays, and large-format materials.
Prepare physical deliverables according to their placement and production requirements.
Design Approach
I built the system around Gatsby Glass’s existing branding and Brand Summit lockup. From those elements, I created modular layouts and hierarchy rules that could be adapted across different content types without losing the event’s visual consistency.
The system was applied to franchise award posts and Stories, an introductory sponsor post, a 7 slide sponsor carousel, individual Platinum sponsor graphics, tabletop displays for each sponsor, certificates for multiple Gatsby Glass' locations, and branded tablecloth artwork.
Each format was adjusted for its specific viewing environment, from mobile social content to printed materials viewed across an event space.
Role
Graphic Designer · Social & Event Collateral · Production Design
Deliverables
Award Recognition Posts & Stories · Sponsor Announcement Post · 7-Slide Sponsor Carousel · Individual Platinum Sponsor Posts · Tabletop Displays · Certificates · Branded Tablecloth Artwork · Print-Ready Production Files
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