Charleston Brand Awareness Billboard
End-to-End Product
Problem Statement
Heroes Lawn Care needed a local billboard for the Charleston market that could build brand awareness while communicating that the franchise offered more than one lawn care service.
Because the design would be viewed quickly and from a distance, the message needed to be easy to understand without overcrowding the layout.
Outcome
The final billboard created a simple, high-visibility message that introduced Heroes Lawn Care as a full-service lawn care provider rather than a single-service business.
The design was built to communicate quickly, stay consistent with the broader brand, and work effectively within the limitations of a large-format roadside placement.
Objectives
Increase local brand visibility in the Charleston market
Communicate Heroes Lawn Care’s broader range of services
Keep the message clear enough to read at a glance
Maintain strong brand recognition within a large-format outdoor format
Role
Graphic Designer
Live site
