Digital Billboard Truck

This mobile LED billboard was developed as a localized brand activation for Blingle’s South Houston Bay Area franchise. The objective was to convert brand equity into measurable local demand by increasing high-frequency visibility within key traffic corridors. The design approach prioritizes rapid visual processing at driving distance through strong hierarchy, high-contrast typography. Selective use of brand colors have been used to visually guide consumer's eyes from message to call-to-action to contact information. Real project photography was intentionally used to reinforce authenticity, showcase service quality, and strengthen brand credibility in-market. The composition has been also optimized for motion environments, ensuring legibility, memorability, and direct-response performance.