National Pinterest Campaign

Rather than approaching the assets as isolated ads, the focus was on applying the Bumble Bee Blinds brand system consistently across a performance-driven digital environment. Using the brand’s established color palette, hexagonal pattern language, typography hierarchy, and visual motifs, I created a cohesive set of high-impact assets that reinforced brand recognition while adapting to the Pinterest platform. The designs were intentionally structured to: -Maintain strong visual hierarchy for quick scanning -Highlight key messaging within bold, branded containers -Integrate the honeycomb pattern as a consistent framing device -Balance lifestyle imagery with structured brand elements -Ensure legibility and clarity across vertical formats -Although the copy direction was provided, the visual system was built to support and elevate the messaging while protecting brand integrity across all placements. -The result was a unified campaign presence that reinforced brand identity while aligning with platform-native visual behaviors.